For Photographers | Using PASS for Potential Clients

For Photographers- PASS to Potenial Clients
In the world of photography, we have seen a shift in the past 10 years of how shoot and share photographers share and deliver our work to our clients. When I got married close to nine years ago and started my business shortly after, most photographers delivered their 700+ pictures from weddings to the clients on DVD’s. I got two of them from my photographer from our wedding.

A few short years later, it shifted to USB’s, many times being personalized from the business. I never got around to using USB’s, but these are a lot nicer looking than DVD’s, present a lot nicer, and hold more information, so one USB should be enough to hold all of the pictures from a wedding.

More recently, within the past three years or so, there has been another shift in the industry to delivering pictures online to our clients. I discovered PASS a few years back from a handful of photographers that I follow. They shared using it, I checked it out, and really liked the idea of no more physical products like DVD’s to deliver pictures to my clients. Some of the other big companies out there that allow us as photographers to deliver our work are: Pixieset, Shoot Proof, SmugMug, and Zenfolio. I’m not here to critique each, but share how I use PASS to gain potential clients.

If you don’t use PASS, then this may or may not help you; but you can pull ideas from it to use for your online delivery to clients. With the digital age and our clients abilities to receive their pictures online now, they don’t have to pass a DVD or USB around to their family members to get the wedding pictures anymore; and bridesmaids who want pictures from the wedding will actually get them now without having to beg, borrow, or steal the bride’s DVD! All the bride has to do is send the link over to friends and family now and they have access to all of the pictures.

The people you couples send their wedding pictures to could be potential clients for you one day, so it is important to think about how these pictures are displayed to your clients and their friends and family. When I am uploading my pictures to PASS, I put them into different folders:

  • Mandi’s favorites (my favorite 50 or so images from the wedding day)
  • pre-ceremony details: shoes, flowers, rings, dress, etc.
  • first look/couple portraits
  • wedding party pictures
  • ceremony pictures
  • family formals
  • reception details
  • reception

It wasn’t until this year that I put them into these folders (aka Collections). It was a nightmare for myself if I ever wanted to find a picture, and I realized that my couples had to scroll all the way through the pictures to look at the reception ones or even ones of them as a couple, so I have since grouped them into these folders. It makes navigating the PASS gallery so much easier.

PASS displays the first Collection you have listed. Until recently, I used to list the pictures in chronological order. The first pictures people would see were the detail shots of shoes, rings, and dresses. These aren’t necessarily bad pictures for people to see first, but these aren’t the most important pictures of the day. As a client or guest, what are the first pictures you want to see from the wedding? The pictures of the couple! So I considered putting those first, but then it’s just a ton of pictures of the couple with no variety. I had been doing the “Mandi’s Favorites” Collection for a while now, so I decided to put it first. It was perfect! It gives a good variety of pictures from the day for people to see when the first login to the wedding gallery.

Screen Shot 2016-05-20 at 5.08.09 PM
Below is how Natalie and Brian’s recent March wedding looks like in their PASS gallery when people first sign in to see their gallery. You can see there is a great variety of detail shots, pictures of Natalie and Brian, wedding party pictures, and more. There are more favorites, but I didn’t screen shot all of them.

Screen Shot 2016-05-12 at 9.51.40 PM Screen Shot 2016-05-12 at 9.52.04 PM Screen Shot 2016-05-12 at 9.52.22 PM

You can see how visually appealing this is to a potential client. Once they get to the bottom of this Collection, they can choose a different one that they want to look through. It’s great! It makes things easy to navigate and view. I love using PASS and I love their very easy set up for photographers! Best of luck using your online gallery deliveries to your clients!

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